49% of the clothing from 4 major online retailers are made from “Virgin Plastic”

A paper analyzing British brands known for fast fashion – Asos, Missguided, Boohoo and PrettyLittleThing – reports that, on average, half of the clothes listed on their combined websites are made entirely from new plastic. Up to 88% of the items of clothing listed contain this “impure” plastic (mixed with other materials such as cotton). The analysis was carried out by the Royal Society for the Advancement of Art, Manufacture and Commerce (RSA) over a period of two weeks and looked at over 10,000 items of clothing.

The synthetic materials in clothing like polyester, nylon and spandex are made using fossil fuels. Although cheap, these materials have a huge impact on the environment as they produce large amounts of fossil fuel emissions and often end up in landfills.

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