However, to capitalize on this potential, it is necessary to carefully observe manufacturing standards and not replicate problems from previous attempts to expand into new markets without adequate controls, some observers said.
“The industry ran into a problem trying to break into underground tanks,” Zaman said in an interview at the event. “The main reason is that we don’t have very precise standards in these areas.
“We just hope that during this particular time the standards, processes are structured, the methods are right, and there are the right methods,” he said, adding that competitors in other industries such as concrete tanks are fast moving into the underground tank market got the idea indicate perceived problems with plastics.
Satish Gokhale, an Indian industrial designer who works a lot with plastics, made a similar statement.
“We have to do things that are mandatory and not take shortcuts,” said Gokhale, director of product design at Design Directions Pvt. Pvt. based in Pune, India. Ltd. “I think the biggest curse in our industry is taking shortcuts and copying or both.”
Nevertheless, he also pointed out the potential of Clean India.
“That Swachh Bharat is everywhere,” said Gokhale. “I just hope it really takes off.”
Foreign rotational molding companies say they are getting a lot of interest from the Indian plumbing market and the expenses associated with Clean India.
Enviro Options Holdings Ltd., based in Johannesburg, South Africa. came to the conference looking for local partners and said India could be the biggest overseas market.
“We’re here for the Clean India campaign,” said Rowan Snyman, international sales consultant, in a speech. “The government is taking great strides to pursue a hygiene agenda.
“India is our largest market just because my inbox fills up with inquiries about our toilets from India every day,” he said in an interview.
Similarly, at the conference, a Turkish rotational molding company said it saw opportunities as India increased spending on infrastructure.
Celal Beysel, founder of Bursa, Turkey-based Floteks A.Ş. however, said infrastructure products like toilets can be difficult to manufacture and face intense competition from other materials like concrete and other plastic processes like injection molding.
“You should understand the challenge of infrastructure products, they are not easy,” he said. “You need standards, you need design.”
Floteks has a technical cooperation with the Indian plastics processor Vectus Industries Ltd. built to manufacture PE sewage system equipment using rotational molding. A Vectus manager said at the conference that it was a good decision for his company to partner with Flotek, who have over 30 years of experience in manufacturing the products.
“They are all designed products, they look simple but are not,” said Ashish Baheti, general manager of the Noida, India-based company. “When we started talking to Floteks we thought we could do it ourselves, but over time I realized it was a good decision [to collaborate]. “
He said the market requires knowledge of regulatory requirements, product design, understanding of how sewer pipes work, and good material choices: “If you miss any of the chains, you won’t have a good product.”
India’s rotational molding industry is largely focused on above-ground water tanks, which speakers say are relatively easy to manufacture, at least when compared to toilets and sewage products. Several presentations said that above-ground tanks account for more than 80 percent of Indian rotational molding production.
One theme of the conference was diversification into other markets, such as auto parts or leisure products, similar to rotomolding in Europe. While this is important, a conference organizer said that demand in the infrastructure markets will continue to be strong.
“If you look at the country and where the real needs are, you look at the infrastructure, which includes many things, health, sanitation, clean India, waste disposal and underground storage tanks,” said Ravi Mehra, Founding Chairman of Indian Group and Managing Director of Norstar International LLC in Cedarburg, Wis.