Emirates NBD, Greenpay from Idemia launches first payment card made from recycled plastic – News
The Greenpay card consists of over 85 percent recycled PVC, which is obtained from production waste.
Emirates NBD and Idemia, the world’s leading provider of augmented identity, have teamed up to bring Emirates’ first payment card made from recycled plastic to the market.
Research by the Boston Consulting Group has shown that 81 percent of consumers in the United Arab Emirates are aware of climate change and are very willing to live more sustainably. As part of its ongoing commitment to sustainability, Emirates NBD, a market leader in payment cards and a regional sustainability champion, partnered with Idemia, the industry leader in innovative payment technology, to bring the country’s first recycled PVC payment card to life.
As a pioneer in innovation in digital banking, Emirates NBD was the driving force behind several early payment solutions. As the first bank to offer its customers an environmentally friendly credit card, it is further strengthening its position.
“We are excited to be working with Idemia on this milestone map project. Emirates NBD has always been an active advocate of community and environmental initiatives as we believe that all businesses have a role to play in protecting our future. With Idemia’s eco-friendly payment cards, we are excited to continue serving customers who are committed to a more sustainable future, ”said Marwan Hadi, Executive Vice President and Head of Retail Banking, UAE, Emirates NBD.
Idemia is a member of the Greener Payment Partnership and has set itself the goal of reducing the initial consumption of PVC in card production. The Greenpay card consists of over 85 percent recycled PVC, which is obtained from production waste. This innovative eco-friendly payment card enables responsible use of resources and aims to fundamentally rethink the way companies design, use and reuse plastics
“We are proud that Emirates NBD has chosen our Greenpay solution for the UAE’s first eco-friendly card. As a leader in innovative card technology, Idemia is committed to providing unique, world-class solutions that align with customers’ business goals and the evolving real-time concerns of the community, ”said Julia Schoonenberg, senior vice president (Middle East and Africa), Financial Institutions, Idemia. – [email protected]