Grove Collaborative celebrates the one year anniversary of the Beyond Plastic Initiative

SAN FRANCISCO – (BUSINESS WIRE) – Today Grove Collaborative, a leader in sustainable consumer products that creates innovative natural products and offers a curated selection of healthy household items such as cleaning supplies and personal care products, is celebrating the one-year anniversary of Beyond Plastic, its comprehensive company initiative to help Grove be to achieve ambitious goal of being 100% plastic-free by 2025 and leading the industry out of single-use plastics. After making significant progress on its plans over the past year, Grove urges industry colleagues to join in the efforts necessary to avoid reliance on single-use plastics.

The first plastic-neutral retailer shares five updates on its past achievements, including: the latest metrics from its Plastic Scorecard, the creation of the Plastic Working Group, the recent launch of Grove’s plastic-free brands, and the achievements of its partnership with Plastic Bank ® and rePurpose Global and the start of the partnership with Recyclops.

“We are proud to celebrate Beyond Plastic’s one year anniversary. As we move closer to our goal of being 100% plastic-free by 2025, we urge our industry to join us in the fight against single-use plastics,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “Coping with the climate crisis is not enough for companies to reduce their environmental impact. It is imperative that they have positive effects. At Grove, our mission is to show that CPG products can be a positive force for human health and the environment. With Beyond Plastic, we take a collaborative approach with our industry to tackle the problem of single-use plastic. ”

Grove’s latest Plastic Scorecard shows Beyond Plastic has a significant impact:

  • Grove’s plastic-free products prevented 1.93 million pounds of plastic from going to landfill in 2020

  • Grove customers have avoided using more than 4 million pounds of plastic by choosing Grove’s plastic-reducing and plastic-free products (as opposed to traditional, mass market alternatives).

  • Grove’s reusable bags have saved 1.60 million pounds (or 81 million single-use gallon bags) of plastic from landfill since launch

  • Grove’s soap refills have avoided 257,000 pounds of plastic (or a week of rubbish for 8,900 households) from landfill since launch

  • Grove’s cleaning concentrates have prevented 963,000 pounds of plastic from ending up in landfills since the product was launched

Grove and his plastics working group lead a collective of CPG companies that innovate from single-use plastics:

  • In 2020, Grove created an external plastics working group where brands can collaborate and work together to solve the plastics problem. The group consists of 63 third-party brands from Grove including Seventh Generation, Method, and others who work to make a difference. Grove’s goal with this group is to catalyze the home and personal care industry through collaboration, thought-leading, pre-competitive conversations, and sharing best practices.

Grove’s plastic-free brands, Peach and Grove Co., solve the problem of single-use plastic:

  • The company recently launched Peach, a line of 100% plastic-free, no compromise personal care products. Peach is committed to removing plastic from personal hygiene. In its first year, the product line is expected to save 100,000 pounds of plastic.

  • In addition, Grove has launched a completely plastic-free range of cleaning products designed to solve the global single-use plastic problem. In 2021, Grove’s plastic-free cleaning concentrates, hand and dish soap will prevent 994,776 pounds of plastic from entering our environment (compared to traditional plastic formats).

As of March 2020, Grove’s partnership with Plastic Bank® and rePurpose Global has collected and recycled over 5.3 million pounds of ocean-bound plastic:

  • In partnership with Plastic Bank® and rePurpose Global to achieve plastic neutrality, Grove and third party brands are currently subject to a plastic equalization tax where the company calculates the amount of plastic that is sent to consumers and then works with Plastic Bank® and works rePurpose Global to collect and recycle the equivalent amount of ocean-bound plastic – meaning the company imposes a cost on itself for everything the company ships with plastic, even recycles it. The funds will then be used to raise collectors in coastal communities where most of the plastic ends up.

  • By partnering with Plastic Bank® and rePurpose Global, Grove is responsible for implementing the permanent changes that the entire industry needs. Exercising this tax is one of our most important first steps to become 100% plastic-free and at the same time to set an example that can be implemented across industries.

Grove is partnering with Recyclops to test glass recycling programs in cities across the US: Based on EPA data, the US glass recycling rate is only 31% as of 2018, and many of Grove’s customers do not live in geographic areas where waste providers bid Glass recycling programs. The Recyclops partnership will make glass recycling easier and more accessible for Grove customers, ensuring that more of Grove’s packaging is reused.

In 2021, Beyond Plastic’s relocation remains of paramount importance to Grove, and the company will continue to make strides in removing plastic from everything they make and sell while pushing the industry to do the same. As part of its efforts, Grove recently announced its conversion into a Delaware not-for-profit (PBC). With the vision that CPG will be a positive force for human health and the environment, the move to a PBC will allow Grove to continue its for-profit strategies while aligning the interests of its shareholders, its charitable cause, and the interests of other stakeholders bring. Grove was also recently named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021 and ranks 2nd in the Corporate Social Responsibility category.

About Grove Collaborative:

Grove Collaborative was founded in 2016 as a Certified B Corp and develops innovative natural products. The company offers a curated selection of essential household items like cleaning supplies and personal care products. With a flexible, monthly delivery model and access to knowledgeable Grove guides, Grove’s platform makes it easy for people to move on to healthier, more sustainable routines. Every item Grove sells, both from its flagship brand Grove Co. and exceptional third-party brands, has been thoroughly vetted for rigorous standards of sustainability, effectiveness and supply chain practices. Grove is the world’s first plastic-neutral retailer with a goal of becoming 100% plastic-free by 2025. Visit for more information.

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