Plastic-free chewing gum brand Milliways receives a cash injection of £ 1 million | news

Sustainable chewing gum brand Milliways has received a cash injection of £ 1 million.

The brand has completed a round of funding from investors to expand its UK distribution and raise awareness of “the impact of single-use plastics in conventional rubber that are by-products of the petroleum refining process”.

Investors included Leon Amram, one of the owners of Intergum, which was sold to Cadbury Schweppes in 2007.

Milliways, which launched in January 2021, had “decided to start through independent retailers to build credibility among other artisanal and environmentally conscious brands and capitalize on these stores’ close relationships with local customer communities,” but would now rely on Mults and “others” target e-commerce, “it said.

Milliways is “immensely proud to now have investors of the caliber of Leon Amram,” said founder Tom Raviv. “Our goal is to build on our network of trusted independent retailers and make Milliways a market leader that is available everywhere – in every convenience store, supermarket and coffee shop.”

The recipes of the young brand are 100% biodegradable and sugar-free and contain eight naturally obtained ingredients: sapodilla tree chicle juice, natural flavors, xylitol, stevia, gum arabic, vegetable glycerine, magnesium stearate and ethically and sustainably obtained carnauba wax – around the plastics used by some competitors.

“Younger generations in particular are increasingly aware of plastic waste, but may not realize that their chewing gum is contributing to the problem. Milliways isn’t the only plastic-free option, but we’ve taken the time to develop a sustainable and scalable model so that more people can make positive and healthier environmental choices, ”said Raviv.

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