Rapid packaging prototyping for consumer goods packaging with 3D printing

Stratasys Ltd., a provider of 3D printing solutions, announced its Stratasys PolyJet ™ printing technology, which enables designers to model complex, full-color packaging for cosmetics, beverages, consumer electronics, personal care, food and more. These high-fidelity prototypes accurately simulate the final packaging, including realistic color combinations, textures, transparency and flexibility.

Traditional prototyping for consumer product packaging can be costly and time consuming, and puts designers at the mercy of third-party manufacturing facilities. With PolyJet printing on the J8 ™ Prime, J7 Series and J55 ™ Prime ™ Series 3D printers, designers can create complex, highly transparent, full-color 3D packaging with integrated 2D graphics and labels in one go. GrabCAD Print ™ click-and-print workflows turn prototypes from an on-screen product to full 3D printed samples in a day.

“Ultra-realistic models make the idea real for our customers and enable an accelerated decision-making process. We are a long way from the boring pure white models we produced before 3D printing – today the possibilities are endless, ”said Jeremy Garrard, director of market development, design and R&D at Quadpack, a global packaging company headquartered in Barcelona. Spain. “In addition to the work we do for our QLine range and our customers, the models we produce help influence and inspire the industry. For example, we printed over 500 pieces for #QPPackfuture, our annual trend report, in which the team presents its vision for the future of cosmetic packaging with samples. “

The multi-material printing capabilities of the J-Series printers combined with VeroUltra ™ materials give designers the ability to print in over 640,000 unique colors and simulate realistic textures such as fabric and wood, as well as glass- or plastic-like transparency with smooth colors generate slopes. For example, VeroUltra material enables designers to print simulated glass bottles and add “labels” with crisp text and images that meet the standards for 2D graphic labels. In addition, designers can integrate simulated products or fillings such as cosmetics, makeup or liquids for the ultimate in realistic rapid prototyping.

“Novelty is key to packaging, so designers want to create something that allows their product to grab consumer attention,” said Shamir Shoham, vice president of design at Stratasys. “With the ability to print glass- and plastic-like transparencies with high-contrast, sharp, bright graphics and simulate the liquid fill, designers are delivering realistic packaging prototypes that translate into earlier marketing assets as well as better and faster decision-making for stakeholders.”

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