Product customization is the ultimate way to serve your customers without significantly changing your production chain. Small changes mean the world to customers if those changes are personal. Engraving products or changing the color of a component makes the product feel special to the customer – and they are made to order through customization.
The question is how you can offer product customization for your plastic products without disrupting your manufacturing and logistics solutions. Fortunately, plastic is both the easiest to customize and the mold plans can be quickly changed with each order. Are you going to work with multiple suppliers? Create a customizable manufacturing sequence or do the customization by hand?
Start with humble custom features. The best way to apply personalized details is in line with your production. Choose a detail, maybe two, to personalize the object – or print it out from a standard template in the size you choose. Manufactured with equipment that can apply a program controlled variable function. Both laser etching and label printing can adapt to the programmed content of each product – the device itself does not have to print the same image every time. This offers the possibility of product adaptation and thus the possibility for your customers to make special requests without interrupting the manufacturing process.
Build the engraving into the pipeline
Engraving a product requires a single step in your manufacturing process. You can now engrave through multiple media, similar to printing. Words or pictures can be entered into the machine and the pattern will appear engraved on the product (s). Add an engraving device to your pipeline and you can engrave your products individually – without unnecessary two-step interruption.
This allows your customers to have their products engraved. Initials, inscriptions or simple pictures complement many products in an elegant way.
Product differences due to product diversity
Another approach is through a variance of suppliers and providers. If you’re selling a product that comes in a few designs, colors, or styles, you can offer a wider choice by sourcing from more than one manufacturer. For more extreme variations between products, you may even need different consumables to offer a choice. For example, bars of different lengths or the procurement of different colored components from different suppliers.
Injection molding in alternative colors
Injection molding can often involve more than one nozzle, material, and / or color to create an entire article. The article begins by building the core and molded layer by layer by injecting plastic into a predetermined model. This method allows you to produce batches of items in a choice of colors or to order using separate injection molding nozzles to print products in different colors and materials as needed – depending on the design of your injection molding equipment.
Printing special edition labels
Label printing is another way to customize without complicating the process. Labels are printed through a programmable system, not a set, so you can easily customize labels in batches or for a single product. Traditionally, customizing product labels has been limited to marketing campaigns and product variations. However, you can offer special edition labels, labels for events and weddings, joke labels, or labels with initials and other formal personalizations.
Laser engraving and custom image printing
Similarly, laser printing and plastic image printing can customize your products in a snap. Customers can choose their favorite picture or even upload an image to print on their item. You can provide design elements for customers to create their own images, such as: B. Trophy and plaque engraving design where a little guidance will result in a more satisfactory end product. These variations can be easily implemented with modern laser engraving and plastic printing as part of your production chain.
Stay profitable with product customization
Finally, remember to monitor the profitability of the customization. The smaller the changes in your manufacturing process, the better, as it minimizes the cost of replacing components, changing tools, or adding a manufacturing step.
There is certainly a benefit in personalizing popular items. Just make sure your personalization and detail picking revenues outweigh the costs of diversified manufacturing.
For more insights into plastics manufacturing and product customization, contact us today!
How to Start Offering Product Customization for Your Plastic Products first appeared on Proto Plastics.